Advertising Research -
Product Development Research - Ad Hoc Research - Enhanced Systematic Panels (ESP) - Brand Tracking -
On-line
Data Collection and Reporting Software
Our tracking
methodology is based on our combined experience in all areas of market
research coupled with the freedom to evolve new paradigm-shifting
approaches.
Celsius Research holds six core principles to be important when undertaking
tracking research:
1. It must be relevant to the needs of the users
2. It must be robust
3. Data must integrate into existing internal data-bases
4. It must be flexible
5. It must be timely
6. It must not be a “moving usage and attitude” study
By combining classic tracking methods with newly developed consumer panel
technology we have the ability to turn tracking into a future
orientated tool, rather than a mere reporter of history.
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