Martin James has over 30 years experience in the market research industry. Martin's passion for research has led him to lecture at various universities in South Africa and Sydney. He also draws from his experience in his regular commentaries for the Australian Financial Review.
There’s nothing like Australia has screened in 25 countries in 17 different languages and has attracted 180 commercial partners.
China is now Australia’s largest tourism export market in terms of economic value, up to A$4 billion in annual expenditure, and is both our highest yielding and fastest growing delivering over 583,000 annual visitor arrivals!
Celsius Research tested the campaign in China.
"The campaign focuses on some of our best hotels and luxury lodge facilities, our food and our world acclaimed wines, plus our magnificent natural wonders….and most encouragingly the research house Celsius says it has been amongst the highest ranked commercials ever tested inside China!"
"Independent research by Celsius Research had already found the campaign is resonating with the Chinese market. So it is timely that Tourism Australia is now in a position to expand its promotional activities. Martin James of Celsius said that the campaign had proved to be exceptional and in the top 7 per cent of more than 5000 advertisements tested in China."
“The Celsius research proves that the team at TA know their stuff. The industry will support this effort to assure it gets maximum traction”
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