The company we keep...
Strategic Partnerships
Celsius Research gains access to cutting edge market research methodologies and technologies through strategic partnerships with individuals and organisations that have special expertise in particular areas.
We can offer our clients a choice of services that are not readily available from traditional market research organisations. This is how we ensure our research yields market knowledge and not just market information.
Our strategic partners are drawn from various fields: academia and consulting; software developers and advanced mathematical modellers; and from media and design to pharmaceuticals.
CY Research developed and owns the Ameritest® suite of advertising optimisation tools including Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These non-verbal techniques provide information on how advertising really works by examining the cognitive processes of customers and the emotional structure of ads. Celsius Research is the Asia-Pacific member of the Ameritest® team. The team engages in on-going collaborative research internationally to increase the power of advertising. www.ameritest.net
Information Research Management (IRM) enables clients to build real time, interactive feedback systems to collect accurate information from their customers. These systems can be implemented after minimal training. IRM's specialist programmers are available to assist clients with implementation. IRM's client list includes market research organisations and major corporate customers. www.informationrm.com
InterfaceASIA is a premier provider of market research and online access panelists for Asian countries including China, Japan, South Korea, Hong Kong, Taiwan, and India. With extensive experience and various industries and expansive research resources, InterfaceASIA provides cultural and demographic intelligence for the Asia Pacific region, with over 400,000 consumer panelists in China alone. www.interfaceasia.com
Stephen Prendergast, Managing Director, well known for his thoughtful use of mathematical and statistical models as a bridge to better decision making. He has applied these methods in a variety of fields including customer service and loyalty studies, advertising response, brand health tracking, time series analysis / econometric modelling, customer segmentation, data mining and demand estimation models including choice modeling, conjoint and simulated test markets. www.celsiusom.com
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