Ameritest - Advertising Research & Optimisation
Seven time winnner of the prestigious David Ogilvy Research Award, Ameritest® is the most complete combination of evaluation and optimisation of TV advertising currently available. Put simply, it is the best ad evaluation tool in the world.
The Ameritest® suite of advertising optimisation tools including PictureSorts®, Flow of Attention® and Flow of Emotion® are non-verbal techniques that provide information on how advertising really works by examining the emotional structure of ads and the cognitive processes of customers.
In the Asia Pacific region Ameritest® has been adopted by McDonald's, Toyota, Telstra, IBM, Intel, Schering Plough, Goodman Fielder, Australian Pork, Bankwest, Baiada, Eli Lilly, Virgin Mobile, just to name a few.
These clients needed a clear and easy-to-understand way of knowing how successful their advertising would be. Being told how “good” or “bad” an advertisement would perform is only half the story. What they needed to know is how to make creative ideas work better.
The Ameritest® suite of advertising optimisation tools including PictureSorts®, Flow of Attention® and Flow of Emotion® are non-verbal techniques that provide information on how advertising really works by examining the emotional structure of ads and the cognitive processes of customers.
In the Asia Pacific region Ameritest® has been adopted by McDonald's, Toyota, Telstra, IBM, Intel, Schering Plough, Goodman Fielder, Australian Pork, Bankwest, Baiada, Eli Lilly, Virgin Mobile, just to name a few.
These clients needed a clear and easy-to-understand way of knowing how successful their advertising would be. Being told how “good” or “bad” an advertisement would perform is only half the story. What they needed to know is how to make creative ideas work better.
Celsius Research has a track record of taking good advertising ideas and making them much better, sometimes through only subtle re-working. The method is equally applicable to TV, print, posters and packaging testing at any stage of development. For more information on Ameritest® see "The Advertising Research Handbook" by Charles E. Young (available from Celsius Research) or click on: www.ameritest.net
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