The Celsius Research alliance with Ameritest® of the USA allows us to offer the most direct and easy to understand methods of improving the performance of communication in the world. The Ameritest® suite of advertising optimisation tools including PictureSorts®, Flow of Attention® and Flow of Emotion® are non-verbal techniques that provide information on how advertising really works by examining the emotional structure of ads and the cognitive processes of customers.

In the Asia Pacific region Ameritest® has been adopted by Nippon Lever, Toyota, IBM , Intel and Schering Plough. These clients needed a clear and easy to understand way of knowing how successful their advertising would be. Being told how “good” or “bad” an advertisement would perform is only half the story. What they needed to know is how to make creative ideas work better. Usually this involves removing barriers to success rather than changing the ideas.

With Ameritest® we are able to study advertisements to determine which ones work, which ones don't, which are close and why, so that changes can be made to make them much more effective.

Celsius Research now has a track record of taking good advertising ideas and making them much better, sometimes through only subtle re-working. The method is equally applicable to TV, print, posters and packaging testing at any stage of development.